has announced that its all-female online community www.firstgem.com.ng , offers mentoring,
support and capacity building opportunities for all to create a new generation of financially
literate women.
With the aim to increase its engagement and reach a wider audience, an online repository for its
FirstGem product was created and designed to provide a virtual online community where like-
minded women irrespective of where they are in Nigeria and abroad, gather to connect, grow
and share knowledge on everything about lifestyle, parenting, career development,
entrepreneurship, health, work and family. Financial empowerment and wealth creation ideas
are shared to encourage women to play their part in providing financial support for their families.
The portal provides varied contents ranging from Blog stories to Vlogs, Newsletters, Chat rooms
which are built on 6 pillars - Health, Wealth and Finance, Food and Recipes, Events,
Entrepreneurship, Lifestyle and Beauty. The FirstGem online community presently has over
61,634 members drawn from all walks of life sharing ideas, insights and experiences.
According to Chuma Ezirim, Group Executive, e-Business & Retail Products, First Bank of
Nigeria Limited, “FirstGem is suited for the Nigerian woman, and we are using this online
community as the ideal opportunity to position the Bank’s gender initiatives to meet the required
needs on a wide range of issues affecting women from lifestyle, skills acquisition, finances,
wealth acquisition and management, business support, etc.
We encourage all women to join the community by signing up via this link
https://firstgem.com.ng/community to enjoy this experience.
FirstGem is a gender specific account designed to meet the needs of women, aged 18 years
and above. It is targeted at a broad spectrum of women, working professionals, entrepreneurs
and MSMEs with a view to promoting growth via an array of benefits, from free business
advisory services, regular information or insights on business opportunities in various sectors
and industries, as well as mouth-watering discounts at partnered stores and outlets.FirstGem
has successfully empowered women in states across the geo-political zones in Nigeria and the
UK.
About FirstBank
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading
financial inclusion services provider in Nigeria for over 125 years.
With over 750 business locations and 53,000 Banking Agents spread across 99% of the 774
Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and
corporate financial services to serve its over 15 million customers. The Bank has international
presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the
Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a
Representative Office in Beijing.
The Bank has been nimble at promoting digital payment in the country and has issued over
10million cards, the first bank to achieve such milestone in the country. FirstBank’s cashless
transaction drive extends to having more than 9.5million people on its USSD banking service
through the nationally renowned *894# banking service and over 3.5 million people on
Firstmobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers
focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk
management and leadership. Over the years, the Bank has led the financing of private
investment in infrastructure development in the Nigerian economy by playing key roles in the
Federal Government’s privatisation and commercialisation schemes. With its global reach,
FirstBank provides prospective investors wishing to explore the vast business opportunities that
are available in Nigeria, an internationally competitive world-class brand and a credible financial
partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best
Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker
International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by
Global Finance for 15 years. Our brand purpose is to always put customers, partners and
stakeholders at the heart of our business, even as we standardise customer experience and
excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision
“To be the partner of first choice in building your future”. Our brand promise is to always deliver
the ultimate “gold standard” of value and excellence. This commitment is anchored on our
inherent values of passion, partnership and people, to position You First in every respect.
Folake Ani-Mumuney
Group Head, Marketing & Corporate Communications
www.firstbanknigeria.com
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