Lagos, (Nigeria): September 4th, 2023: Jumia, the leading e-commerce platform in Nigeria, has announced the launch of its annual brands festival campaign, targeted at promoting authentic products across a wide range of categories at the best prices directly from top brands on the platform.
The campaign tagged “Beta products, Beta savings,” starts on Monday, September 4th and will run through September 17th, 2023, offering millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Oraimo, Nivea, Xiaomi, DeFacto, Tecno, Pernod Ricard, Infinix, Diageo, Itel, L'Oréal, Bacardi, Binatone, and Haier Thermocool.
“In these challenging times, the essence of the Jumia Brands Festival takes on even greater significance. We are not only championing authentic products, but also making them accessible at the most competitive prices. We understand the constraints faced by today's consumers - the need for quality products that don't break the bank. Our collaboration with renowned international brands bridges the gap, ensuring that consumers can work within their budgets while obtaining genuine items,” said Massimiliano Spalazzi, CEO Jumia Nigeria.
“As a young Global Company, TECNO is in the process of rapid growth. Our target consumers are motivated and non-stop pursuing innovation. Bonding between brand and our target consumers, non-stop for Excellence,” said Thompson Ani, Brand Marketing Manager TECNO.
Consumers can take advantage of the amazing offers during the campaign by simply downloading the Jumia App. The campaign will feature Treasure Hunt, Brand Days, Deals of the Day, and Flash Sales, where consumers can get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port-Harcourt.
About Jumia
Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, Jumia (NYSE : JMIA) is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty. The company generated over USD 1 billion in Gross Merchandise Value in 2022 and has over eight million customers.
For more information about Jumia, follow us on LinkedIn: Jumia Nigeria and Twitter: JumiaNigeria
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