The Unveiling of CULTURAL SPORTS AND TRADITIONAL FASHION FIESTA WITH ENTERTAINMENT by lagos state chapter of Sports Writers Association of Nigeria SWAN is what could be described as an innovative contemporary package that will pave another profitable way for sports business,
sports travels and sports tourism in the global economy.Nigeria Bottling Company Coca-Cola, being the official Cultural Drink of the Event is what could be described as a bigger achievement for the newly commissioned initiative unveiled by Lagos SWAN, as this has clearly indicated the longevity acceptance and sustainability of the concept in the global economy space.
In a commendation speech delivered by the chairman Lagos SWAN, Olatutu oladunni said, 
Dr Adesola Falae. Special Guest of Honour
Nigeria Bottling Company who has always been amazing in the area of Corporate Social Responsibility and society Development in the several decades, did not disappoint as they thrilled athletes and spectators to a remarkable experience via some of their amazing products like coke, fanta, of various flavours. Their input towards the success of the event is what one could term a rejuvenating Fiesta as the Drink served as an energiser and mental support to the event and all participants. All we could say is to express utmost gratitude to this food and beverage Company NBC Coca-Cola as they continue to deliver in the area of CSR.
Meanwhile Lagos SWAN Exco team said the newly launched initiative, is taking a new dimension and will not only outshine the major conventional sporting games but will also gain commercial relevance across and unprejudicial acceptance in the global trading space as it's impact will create positive growth in foreign trade and diplomatic relations among nations especially on difficult terrain that has not been able to find common ground on bilateral agreement over the years.
Culture been one of the major elements of unifying religion is an enhancer and engine room of operationalisation for sports promotions and sports commercialisation.
At the Grand Finale of the Lagos SWAN Cultural Sports And Traditional entertainment and Fashion Fiesta recently launched in Lagos, personalites who are also great promoter of sports Diplomacy sports travels and tourism have expressed their genuine happiness over the concept as they spoke from various angle on the way to project sports and culture in a better light to attract foreign and bigger investors.
Speaking at the event as a chief guest speaker is Chief .Dr . Oluremi Faderera Johnson, said; Sports, Culture , Arts and Tourism have always taken prominence in any environment . The global Tourism Ambassador said culture and sports are essential weapon of unification that binds socio-economic well-being of any society.
The Executive Director of Seventh Sports and Event said , Arts and Tourism connect, bond, and also unify people of different race and colour.
Yeye Oge Oluremi Johnson hinted further that culture is the pride of nation and to identify with your lineage one needs to embrace the culture which is our heritage and our root.
Going by this amazing concept of Lagos SWAN under the leadership of our dear daughter and sister Olatutu Oladunni alongside her amazing Executive Team, she said it is a concept one nees to continue yo project in all phase as there are loads of benefit it will generate to both the government , sports and Tourism institutions and of course to we as individuals.
She noted that "the event is now an eye opener for us all especially yo our government and diplomatic community and I salute the courage of the Lagos SWAN chairman , Olatutu, as she has done quite alot of impressive work having launched just few months ago, an initiative on Food Health and Safety partnering with NDLEA and NAFDAC , this is a great signal that sports is taking a better dimension of excellence and credibility and this brings nothing but absolute relevance, recognition and productivity in all ramifications". Chief Mrs Faderera Johnson explained.
The international Golfer who has taken Golf sprots to the four corners of the world said
"I want to commend the Chairman Olatutu once again for this innovation and Coca-Cola for their amazing support.
She therfore urge oladunni not to relent as our cultural values is our identity and our signature as black race and also as a Nigerian". Says Dr Oluremi Faderera Johnson.
In the same vein , Dr Adesola Falae, A doctor in Corporate Law and a member of the Corporate Managing Director and Chief Executive Officer club of big industries in Nigeria said nothing works in an environment if diplomatic relations via Tourism Cultural Arts and Sports isn't embraced.
The senior member of the Bar said , what makes a society complete is nothing but the cultural values of the habitants and the activities that binds them together.
Dr Adesola said, Sports itself is a dynamic entity that has an indepth productivity progress inwardly and outwardly.
She explained that the integration of Sports with culture Arts and Tourism brings the value of our diversity as Nigerian and our strength as a black race. She said when it is well tapped into and adequately harnessed, the revenue generation it brings to all parties involved including the citizens will be a lifetime benefits that will eventually become generational transciend.
Dr Adesola a former president of Lion's Club and the Convener of For The Love of Golf Charity Foundation said, I am very happy because this initiative is coming from one of us in the female gender and I am incredibly happy for the success of the event as it takes alot of courage and determination to put this wonderful concept together.
She therfore urge Lagos SWAN not to relent, but to continue to give their best in all of their activities and while discharging their constitutional obligations as members of the press they should also ensure they promote culture ans tourism via Sports.
While thanking all the cultural musical groups who displayed beautifully during presentation, she promised to continue yo give her support towards the success of sports integration in international Diplomacy and global tourism.
Once again I commend the organisation ls who supported this initiative like Coca-Cola , Amber Energy Drink and Golfview Suites and Conference Center and of course the Chairman, Olatutu Oladunni for her innovation and I wish Sports a better progression of bigger opportunities in Nigeria and beyond.
The certified international Wellness Expert Folake Lawal said for both culture and tourism to excell and be sustained it needs an uncompromising Wellness . A good healthy life can aspire, dream, visualise and plan to work .
The international Wellness Expert with over twenty years experience in both local and multinationals food and pharmaceuticals institutions said culture reflects first with us .
The first rule of culture and Traditional values is healthy living and healthy lifestyle. The food we consume and how we take care of our health is very important because no sports and cultural activities can be done if health is not in good shape.
Folake lawal said there are ways in which our cultural sports contributes to balanced and fulfilling lifestyle
In her analysis she said,
"Cultural Sports
Promotes Cultural Identity and Connection:
- Cultural sports helps individuals connect with their heritage
and cultural identity, which also fosters their sense of
belonging to the community.
Mental Well-being:
- Reduces stress and improving mood. Also has Psychological
benefits such as increased self-esteem and resilience.
Social Integration:
- Serves as platforms for social interaction and community building
and gives a sense of unity and solidarity within the society.
Educational Value:
- The skills associated with Cultural sports contributes to a wellrounded education in understanding our culture and retaining our
heritage.
Lifestyle Choices:
- Promotes a balanced lifestyle that includes physical activity,
social and cultural engagement.
Inclusivity and Diversity:
- It celebrates diversity and inclusivity. which breaks down barriers
and promote understanding among different communities.
Community health Impact:
- A health-conscious and culturally rich community contributes to
the overall well-being of its members"
She hinted further that, to achieve good health and overall body Wellness one needs to embrace the habit of regular exercise, good nutrition, good sleeping habits, good massage and cupping massage.
Folake lawal said,Regular physical activity, such as walking, cycling and swimming
provides significant benefits by
improving the brain health, help
manage weight, reduce the risk of
diseases, strengthen bones and
muscles, and improve one's ability
to do everyday activities.
- Stretching also boost self- esteem,
mood, sleep quality and energy, as
well as reducing your risk of stress
as it improves blood circulation.
She said to boast of a good cultural values a good nutrition must be in place.
In her words
"Good nutrition is the key to Good Mental and physical health. Eating a Balanced diet is an important part of good health for all.
Healthy eating is all about eating balanced proportions of nutrient-rich foods from the various food groups, as well as adopting several healthy eating habits.
Healthy eating means eating a variety of foods that give
you the nutrients you need to maintain your health, feel good, and have energy.
Generally, a healthy diet consists of many fresh fruits and
vegetables and limits processed foods.
People with healthy eating patterns live longer and are at lower risk for serious health problems such as heart disease, type 2 diabetes, and obesity.
She enumerated that
GOOD SLEEP HABITS is vital .
- The recommended amount of sleep for a healthy adult
is at least 7-8 hours. Most people don't need more than eight hours in bed to be well rested. Go to bed and get up at the same time every day, including weekends. Being consistent reinforces your body's sleep-wake cycle.
GOOD MASSAGE-
- Massage therapy is extremely effective as it relaxes the
muscles and improves blood circulation in the body. One
of the immediate benefits of massage is a feeling of deep
relaxation and calm. This occurs because massage
prompts the release of endorphins – the brain chemicals
(neurotransmitters) that produce feelings of wellbeing.
Massages can help to support your blood pressure
CUPPING THERAPY-
- Cupping therapy is an therapeutic healing techniques that may ease back pain, neck pain, headaches and other issues in the body. It increases blood circulation
and promotes healing, relieves muscle tension and promote cell repair. It may also help form new connective tissues and create new blood vessels in the tissue.
She noted that for all types of sports all.this measures are to be put in place to achieve a healthy sustainability for our sports culture and cultural values.
The speakers applaud Nigeria Bottling Company Coca-Cola ,Amber Energy Drink Ltd, Golfview Suites and Conference Center ans Interguide Air for supporting Lagos SWAN in promoting this excellent initiative Cultural Sports And Traditional entertainment Fashion Fiesta.
She said this will definitely strengthen the society to a better level of productivity.
She commend all Executive Committee of Lagos SWAN led by the chairman Olatutu Oladunni and encourage them to continue to remain focused as they sky is neve the limit to their success but the beginning.






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