In a nation that prioritizes academic learning and achievements, Nestlé MILO®
believes that sport teaches children invaluable life-skills that traditional classroom
learning alone cannot.
MILO® is therefore pleased to announce a strategic collaboration with two Nigerian
social media personalities, Anita Asuoha, a health and fitness enthusiast, widely
recognized as Real Warri Pikin, and Egemba Chinonso Fidelis, a practicing Medical
Doctor and Nutritionist, known as Aproko Doctor, to inspire parents to increase
the participation of their children in sporting activities.
This partnership demonstrates the commitment of the brand to play a vital role in
shaping children's character and values, in addition to providing nutritious energy
through the MILO® beverages.
At the formal announcement of the partnership at the company’s Head office in
Lagos, the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche
said, “MILO® is deeply committed to empowering children through sports. We are
therefore delighted to announce our collaboration with Anita Asuoha popularly
known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko
Doctor, to amplify the reach and impact of our initiatives aimed at helping children
cultivate healthy lifestyles from a young age. We recognize the immense value
that these personalities bring to our shared passion for promoting healthy
lifestyles.”
Anita Asuoha said, “This partnership is a homecoming for me as MILO has been
a brand in my everyday life. Working with a brand I grew up with adds a warm
touch, making this not just business, but also a personal journey, a blend that is a
true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said, “On the path to a healthier Africa, the importance
of health education and positive behavioral change cannot be overemphasized. I
am excited about the cooperation with Nestlé MILO as we join hands with parents
across Nigeria to raise healthier and happier children. Equipping them to win daily
will help to make the world a better place.”
With a legacy spanning over seven decades, MILO® plays a pivotal role in nurturing
champions globally, providing a nourishing addition to the breakfasts of
approximately 8 million children daily.
In 2023 alone, MILO® School Sports Development program reached around 4
million children across Nigeria.
The Brand believes that sport instills essential values like grit, determination, and
teamwork, contributing to the development of life skills essential for success in all
facets of life.
MILO is putting more efforts behind encouraging greater participation of girls and
children with special abilities in sporting activities, ensuring equal opportunities
for all.
It is MILO’s firm belief that the partnerships will provide a viable platform for
inspiring millions of parents across Nigeria to nourish their kids’ journey to success
with the nutritious MILO energy and the inspiration to grow with sports.
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