Anchored by brand and communications professionals Oluwafemi Odukoya and Bayo Ilupeju, the weekly radio show promises fresh perspectives on brands, marketing, consumer behaviour and the business of connecting with people.
What happens when brands stop talking at consumers and start listening to them? That is the conversation The Marketplace, a new brand and marketing radio programme, is bringing to the airwaves with its debut on StarPlus 101.5 FM in the heart of Lagos.
Designed to bridge the gap between brands and the people they serve, The Marketplace airs every Saturday from 11:00 AM to 12:00 noon, with brand and communications professionals Oluwafemi Odukoya and Bayo Ilupeju taking listeners on an engaging journey through the world of brands, marketing, advertising, consumer behaviour and business.
Built around the compelling mantra, "Where Consumers Speak, and Brands Listen," The Marketplace seeks to create a lively and insightful space where industry thinking meets everyday consumer experience. It will explore the issues, ideas, trends and conversations shaping how brands are built, marketed, experienced and remembered.
At a time when consumers are becoming more informed, vocal and demanding, while brands compete harder than ever for attention, the programme aims to ask the questions that matter: Do brands really understand their consumers? Are marketing campaigns connecting or simply making noise? What makes people choose one brand over another? And, perhaps most importantly, are businesses listening to what their customers are saying?
Through a blend of industry conversations, expert perspectives, consumer experiences, topical discussions, practical insights and audience participation, The Marketplace will bring marketing conversations closer to the people they affect.
Speaking on the inspiration behind the programme, Oluwafemi Odukoya, co-anchor of The Marketplace, said:
"Brands spend a great deal of time, money and energy trying to get consumers to listen to them. Yet, how much time do brands spend listening to consumers? That is one of the fundamental questions behind The Marketplace. We want to create a platform where the consumer's voice is not an afterthought but an important part of the conversation. For us, marketing is not just about selling products or pushing messages; it is about understanding people, earning their trust and building relationships that last. The Marketplace will help bring those conversations to the frontburner."
Also sharing his thoughts, Bayo Ilupeju, co-anchor of the programme, noted:
"The marketing and communications industry is constantly evolving, and so are consumers. The way people discover brands, make choices and relate with businesses is changing. We believe there is a need for a platform that makes these developments easier to understand, not just for industry professionals but for everyday listeners as well. We want marketers to learn, business owners to gain useful insights, and consumers to better understand the choices they make."
Beyond industry analysis, The Marketplace will also shine a light on the realities of doing business in Nigeria, exploring how culture, affordability, technology, competition, customer experience and changing consumer expectations influence brand decisions and market behaviour.
From multinational corporations to homegrown businesses, from established marketing professionals to aspiring entrepreneurs, and from everyday shoppers to discerning brand enthusiasts, the programme will make room for different voices and perspectives.
The show also recognizes that consumers are no longer passive recipients of brand messages. They review, compare, question, recommend, complain, influence and ultimately shape the fortunes of brands. By bringing these experiences into the public conversation, The Marketplace hopes to encourage businesses to become more responsive, marketers to think more critically, and consumers to become more informed and confident.
For the wider marketing communications industry, the programme offers an opportunity to take important professional conversations beyond boardrooms, conference halls and industry circles, making them accessible and relevant to a broader audience.
The Marketplace broadcast began in August 2026 on StarPlus 101.5 FM and airs every Saturday from 11:00 AM to 12:00 noon.
In today's marketplace, it is no longer enough for brands to have something to say. They must also be willing to hear what people have to say.
The Marketplace: Where Consumers Speak, and Brands Listen.
.jpg)
0 Comments