From Zlatan to Spyro, Patoranking and now BNXN, Lord’s London Dry Gin has built a reputation for bringing elegant and memorable entertainment experiences to Nigerians. Its latest outing at TRACE Live, held at Terra Kulture, Victoria Island, Lagos, on Friday, October 30, 2026,
brought that commitment to life once again, with Afrobeats sensation BNXN delivering an evening of music, excitement and unforgettable moments.
A celebration of music and shared experiences, the event brought together fans and music lovers for an electrifying evening as BNXN took centre stage, performing some of his biggest hits to an enthusiastic audience.
From the opening moments, the atmosphere was charged with excitement as fans sang along, danced and connected with the music. From Back Outside and Bae Bae to Still in Charge, BNXN treated fans to a run of familiar hits that had the audience singing along, dancing and asking for more. It was an evening that celebrated not just the artiste, but also the energy and shared joy that make live performances special.
One of the night's standout moments came when some excited fans made their way onto the stage to perform BNXN's Eja Meja. Their confident delivery caught the artiste's attention, earning his admiration and a cash reward. The spontaneous exchange sent the crowd into a frenzy, creating one of those unscripted moments that audiences remember long after the show.
Beyond the stage, Lord’s London Dry Gin brought its own expression of style and sophistication to the evening through a specially curated brand experience booth. Designed as a lively meeting point, the space came alive with drinks, exciting giveaways and interactive games, giving guests more ways to engage with the brand and enjoy the occasion.
More than a sponsorship presence, Lord’s created opportunities for genuine interaction and connection. The experience reflected a simple idea at the heart of the brand: elegance is not just about appearances; it is also about how people feel, connect and enjoy a moment.
"Our ambition goes beyond being visible at entertainment events. We want to create distinctive experiences that reflect the sophistication of Lord's and resonate with the lifestyles of our consumers. Through engaging activations, thoughtful hospitality and partnerships with platforms that celebrate great entertainment, we are bringing our philosophy of 'Own the Moment. Experience It Differently' to life," said Gbemileke Lawal, Marketing Manager, Lord’s London Dry Gin, Nigerian Distilleries Limited.
The BNXN experience is part of a growing story for Lord’s London Dry Gin. Through its associations with artiste’s including Zlatan, Spyro and Patoranking, the brand continues to bring a touch of elegance and distinction to some of Nigeria's most exciting entertainment experiences. Each partnership offers a fresh opportunity to connect with consumers through the entertainment they love, while introducing them to the brand's distinctive approach to style, hospitality and enjoyment.
For Lord’s, these collaborations go beyond putting its name alongside popular artistes or entertainment platforms. They are about creating occasions that bring people together and leave lasting impressions. Its partnership with TRACE Live reflects this commitment, bringing the brand closer to audiences in an environment where music, creativity and self-expression take centre stage.
From one exciting experience to another, Lord’s London Dry Gin continues to raise expectations, bringing its signature touch of elegance and style to Nigeria's entertainment scene. And for those who were part of the BNXN experience at TRACE Live, one question may already be on their minds: what stylish experience does Lord’s have in store for us next?
.jpg)
0 Comments